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  • Linda Chase

5 Techniques to Earn More Referrals for Your Business

As a small business owner, you spend lots of time marketing your products and services, but you wish that you could gain more customers while reducing the time and money you spend on marketing. Customer referrals help you grow your business, and the more business you can earn through referrals, the less time you’ll have to focus on outbound marketing. With guidance from Oranje Boven Marketing, you can design a strategy that increases your referrals! Here are a few tips to help you expand your customer base through referrals.

Ask Happy Customers

One of the easiest ways to get more referrals is simply by asking for them! If you’re chatting with a satisfied customer, you can prompt them to recommend your business to their friends. Giving out branded materials and products is a simple and low-cost way to encourage customers to spread the word about your business.

For instance, you could hand out business cards, fliers, or even posters! Get creative with your branded offerings and leave them where customers can easily pick them up. This will help you gain more attention through word-of-mouth marketing, and since people trust recommendations from their family and friends, this strategy has a naturally high conversion rate!

Start a Rewards Program

A rewards program directly incentivizes your customers to send more business your way. The SMB Guide states that a rewards program for referrals gives discounts or freebies to customers who send new business your way. For instance, they might get a discount on future services, or they might get a free product. Share details of your rewards program on social media and closely monitor your analytics to see where you could make improvements.

Build Business Partnerships

The emerging concept of modern marketing is not just about advertising and promotion - it’s also about building real relationships with your customers and other business owners. Telling a story about your company and engaging in mutually beneficial actions with entrepreneurs is both personally fulfilling and profitable in the long run. These are all essential components of an effective inbound marketing strategy that will draw customers to you.

Establishing partnerships with other businesses is a great way to drive more referrals to your own company while helping out other entrepreneurs and promoting products that you truly believe in. To foster a thriving business partnership, Thrive Agency recommends developing a mutual understanding of each other’s goals from the beginning, communicating openly and often, and giving constructive feedback to improve future partner marketing initiatives.

Network in Person

Yes, digital marketing is important, but when it comes to getting more referrals, you can’t overlook the impact of marketing in person. Getting involved with local business organizations is a fantastic way to promote your company while forming organic relationships and making memorable connections. If you don’t know where to start, consider joining your local Chamber of Commerce. You’ll get access to special events, conferences, and more!

Give Out More Referrals

Finally, it never hurts to give out more referrals yourself! You don’t have to direct people to your competitors, but if they’re looking for a product or service that you don’t provide, feel free to recommend other reputable businesses that you know will give them exactly what they need. Your fellow entrepreneurs will be grateful, and they’ll be more likely to return the favor in the future!

Referrals are the key to expanding your business while saving on marketing costs. This marketing technique is a boon for business owners. With these tips, you’ll be able to connect with more customers solely through referrals!

Ready to transform your digital marketing strategy? Oranje Boven Marketing can help you reach more clients! Schedule a free consultation call through our website today to learn more.

Photo via Pexels

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